Wealth and Work

When there’s a change in top management, the first thing they tend to do is take a silly decision.

written by Prakash Bang 2 comments 1 minutes read

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Well, more often than not.

And what’s that decision?

Change the company logo. And persuading the BOD is the company’s advertising agency. Incidentally, new management comes with a new advertising agency. Well, more often than not.

How can a change in logo dramatically improve the inherent issues faced by the companies? I have heard many reasons, but the most powerful one is – gives the company a futuristic look. Not necessary.

Recently, I read that F1 is changing their logo. A logo that has been around for decades is thrown out of the window. A logo that has millions of emotions attached. Do a simple research – ask a F1 fan. A logo that had a roar dies a silent death.

Videocon changed their logo many times – 3 coloured bands to a lion to an artistic V. Hasn’t helped them much.

Well, there are mistakes businesses make. And there are antidotes. I have listed 101 of them in my book, ‘Your Enterprise Isn’t Dead. Yet.’ Can be downloaded at prakashbang.com

Prakash Bang

A true entrepreneur, Prakash started his career with a capital of Rs 2000. At age 14 he pawned his mom’s jewelry to get started as a door-to-door salesman. He sold products of sorts including Chappals from Kolhapur, Chaddars from Solapur and Sarees from Surat. Barking dogs and slamming doors were his marketing university. Streets remain his alma mater. He is a Science graduate with Honours, holds a Masters in Business Administration and is a member of the Indian Management Association. Prakash is a visiting faculty at many management institutes, various Universities and sits on the Board of many companies in India and abroad. His marketing workshops have enlightened over 10,000 entrepreneurs & businesspeople. Always an entrepreneur, he and his ideas have been featured many times in major Indian media. He is the author of the book, “YOUR ENTERPRISE ISN’T DEAD. YET.” The book is a paradigm shift from popular management practices. The book has been acclaimed by stalwarts from the industry. He has also authored, “My 2 Cents Worth.” – A select collection of his posts that created some flutter on Social Media. An avid traveler, he is passionate about photography and takes pride in documenting his travels. So far, he has published 44 books on travel and has created a National Record by writing the longest travel blog. He is featured in Limca Book of Records and remains unbeaten since 2014. Marketing made him travel. Travel taught him marketing. Prakash lives in Pune half of the time. The other half even he doesn’t know.

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2 Comments
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Amit Kothari
Amit Kothari
5 years ago

Very true ….

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Prakash Bang
Prakash Bang
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Reply to  Amit Kothari
4 years ago

Sure!

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Prakash Bang

A true entrepreneur, Prakash started his career with a capital of Rs 2000. At age 14 he pawned his mom’s jewelry to get started as a door-to-door salesman. He sold products of sorts including Chappals from Kolhapur, Chaddars from Solapur and Sarees from Surat. Barking dogs and slamming doors were his marketing university. Streets remain his alma mater. He is a Science graduate with Honours, holds a Masters in Business Administration and is a member of the Indian Management Association. Prakash is a visiting faculty at many management institutes, various Universities and sits on the Board of many companies in India and abroad. His marketing workshops have enlightened over 10,000 entrepreneurs & businesspeople. Always an entrepreneur, he and his ideas have been featured many times in major Indian media. He is the author of the book, “YOUR ENTERPRISE ISN’T DEAD. YET.” The book is a paradigm shift from popular management practices. The book has been acclaimed by stalwarts from the industry. He has also authored, “My 2 Cents Worth.” – A select collection of his posts that created some flutter on Social Media. An avid traveler, he is passionate about photography and takes pride in documenting his travels. So far, he has published 44 books on travel and has created a National Record by writing the longest travel blog. He is featured in Limca Book of Records and remains unbeaten since 2014. Marketing made him travel. Travel taught him marketing. Prakash lives in Pune half of the time. The other half even he doesn’t know.

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