The Positive Diary

Prakash Bang

Prakash Bang

A true entrepreneur, Prakash started his career with a capital of Rs 2000. At age 14 he pawned his mom’s jewelry to get started as a door-to-door salesman. He sold products of sorts including Chappals from Kolhapur, Chaddars from Solapur and Sarees from Surat. Barking dogs and slamming doors were his marketing university. Streets remain his alma mater. He is a Science graduate with Honours, holds a Masters in Business Administration and is a member of the Indian Management Association. Prakash is a visiting faculty at many management institutes, various Universities and sits on the Board of many companies in India and abroad. His marketing workshops have enlightened over 10,000 entrepreneurs & businesspeople. Always an entrepreneur, he and his ideas have been featured many times in major Indian media. He is the author of the book, “YOUR ENTERPRISE ISN’T DEAD. YET.” The book is a paradigm shift from popular management practices. The book has been acclaimed by stalwarts from the industry. He has also authored, “My 2 Cents Worth.” – A select collection of his posts that created some flutter on Social Media. An avid traveler, he is passionate about photography and takes pride in documenting his travels. So far, he has published 44 books on travel and has created a National Record by writing the longest travel blog. He is featured in Limca Book of Records and remains unbeaten since 2014. Marketing made him travel. Travel taught him marketing. Prakash lives in Pune half of the time. The other half even he doesn’t know.
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Quality has its price.

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Of course, it’s the purchase manager’s prerogative to negotiate...
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Consumers have different plans.

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Once done, brand owners should not decide the turn their brand should take;...
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Which of the 2 marketers are in a better position? Why?

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1. Owns 80% share in a market of size 10, or 2. Owns 8% in a market of...
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4 brands on hand. Now what?

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By acquiring Air India, Tata has invited plenty of challenges. The Think...
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Jewelry from Reliance or Tata?

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Across my post on Facebook, my Facebook Page, and LinkedIn the verdict...
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Divide and rule?

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A few days ago, Bernard Arnault, under his flagship company LVMH (Moët...
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Which pizza maker will sell more?

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Maker 1: Fact: Delivers pizza in 15 minutes. Their claim: We are the fastest...
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If you have bananas, target the apple cart.

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Selling bananas in an apple market is to simply suggest my thought of being...
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It’s easier to change the product than attempting to change its perception.

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Sometimes last year, The Economic Times reported that Tata are planning...
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When there's a change in top management, the first thing they tend to do is take a silly decision.

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Well, more often than not. And what’s that decision? Change the company...
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Would you like to taste cooking oil with soup?

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It certainly sounds delicious to the makers of Saffola Oil. Most of us...
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Quality has its price.
pc_business_cat
Consumers have different plans.
pc_business_cat
Which of the 2 marketers are in a better position? Why?
pc_business_cat
4 brands on hand. Now what?
pc_business_cat
Jewelry from Reliance or Tata?
pc_business_cat
Divide and rule?
the_positive_diary_sample_image
Which pizza maker will sell more?
the_positive_diary_sample_image
If you have bananas, target the apple cart.
the_positive_diary_sample_image
It’s easier to change the product than attempting to change its perception.
pc_business_cat
When there's a change in top management, the first thing they tend to do is take a silly decision.
pc_business_cat
Would you like to taste cooking oil with soup?