Well, more often than not.

And what’s that decision?

Change the company logo. And persuading the BOD is the company’s advertising agency. Incidentally, new management comes with a new advertising agency. Well, more often than not.

How can a change in logo dramatically improve the inherent issues faced by the companies? I have heard many reasons, but the most powerful one is – gives the company a futuristic look. Not necessary.

Recently, I read that F1 is changing their logo. A logo that has been around for decades is thrown out of the window. A logo that has millions of emotions attached. Do a simple research – ask a F1 fan. A logo that had a roar dies a silent death.

Videocon changed their logo many times – 3 coloured bands to a lion to an artistic V. Hasn’t helped them much.

Well, there are mistakes businesses make. And there are antidotes. I have listed 101 of them in my book, ‘Your Enterprise Isn’t Dead. Yet.’ Can be downloaded at prakashbang.com