The Positive Diary

Jewelry from Reliance or Tata?

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Across my post on Facebook, my Facebook Page, and LinkedIn the verdict was quick and 100% unanimous. Everybody (except 1) opted for Tata. And some responses were quite amusing.

My take:

Both Reliance and Tata are among the largest names in the marketplace and are the players in many categories. Despite that, Reliance got a very low score. Fine jewelry, may it be diamonds or gold, are indeed expensive and essentially are purchased from stores / individuals that are perceived to be trustworthy by the buyer. Watch my words… I said ‘perceived’. And perception may or may not be the reality. But once a perception is created, it’s hard to be dislodged from the consumer’s mind.

Reliance needs to do some soul-searching if they must survive in the jewelry business. Moving forward, I won’t be surprised if they put this division on the backburner.

The vote raises a point. If the Tata brand is trustworthy, Tata Tea should be the leader. It is not. Is trust required to sell only high-value products?

Your call.

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Written By

Prakash Bang

Prakash Bang

A true entrepreneur, Prakash started his career with a capital of Rs 2000. At age 14 he pawned his mom’s jewelry to get started as a door-to-door salesman. He sold products of sorts including Chappals from Kolhapur, Chaddars from Solapur and Sarees from Surat. Barking dogs and slamming doors were his marketing university. Streets remain his alma mater. He is a Science graduate with Honours, holds a Masters in Business Administration and is a member of the Indian Management Association. Prakash is a visiting faculty at many management institutes, various Universities and sits on the Board of many companies in India and abroad. His marketing workshops have enlightened over 10,000 entrepreneurs & businesspeople. Always an entrepreneur, he and his ideas have been featured many times in major Indian media. He is the author of the book, “YOUR ENTERPRISE ISN’T DEAD. YET.” The book is a paradigm shift from popular management practices. The book has been acclaimed by stalwarts from the industry. He has also authored, “My 2 Cents Worth.” – A select collection of his posts that created some flutter on Social Media. An avid traveler, he is passionate about photography and takes pride in documenting his travels. So far, he has published 44 books on travel and has created a National Record by writing the longest travel blog. He is featured in Limca Book of Records and remains unbeaten since 2014. Marketing made him travel. Travel taught him marketing. Prakash lives in Pune half of the time. The other half even he doesn’t know.

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