The Positive Diary

If you have bananas, target the apple cart.

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Selling bananas in an apple market is to simply suggest my thought of being different. An attempt to stand out in a fiercely competitive marketplace. Certainly, holds true if your marketing budgets are limited or your offer is a me-too.

In a fruit market, placing bananas amongst bananas have very little chance to garnish attention. But if you must, your bananas need to be different… how about the big ones amongst the smaller variety? Or the other way round? Long story short, become a niche player.

Talking of fruit, I have sold them many. I have sold my mangoes at 4 times the market price. Because to me mangoes were not fruit. They were Corporate Gifts. Sold under the Bangoes brand.

More about that in my book. at https://www.prakashbang.com/the-entrepreneur/

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Prakash Bang

Prakash Bang

A true entrepreneur, Prakash started his career with a capital of Rs 2000. At age 14 he pawned his mom’s jewelry to get started as a door-to-door salesman. He sold products of sorts including Chappals from Kolhapur, Chaddars from Solapur and Sarees from Surat. Barking dogs and slamming doors were his marketing university. Streets remain his alma mater. He is a Science graduate with Honours, holds a Masters in Business Administration and is a member of the Indian Management Association. Prakash is a visiting faculty at many management institutes, various Universities and sits on the Board of many companies in India and abroad. His marketing workshops have enlightened over 10,000 entrepreneurs & businesspeople. Always an entrepreneur, he and his ideas have been featured many times in major Indian media. He is the author of the book, “YOUR ENTERPRISE ISN’T DEAD. YET.” The book is a paradigm shift from popular management practices. The book has been acclaimed by stalwarts from the industry. He has also authored, “My 2 Cents Worth.” – A select collection of his posts that created some flutter on Social Media. An avid traveler, he is passionate about photography and takes pride in documenting his travels. So far, he has published 44 books on travel and has created a National Record by writing the longest travel blog. He is featured in Limca Book of Records and remains unbeaten since 2014. Marketing made him travel. Travel taught him marketing. Prakash lives in Pune half of the time. The other half even he doesn’t know.

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